The Fabriano showroom, inaugurated in autumn 2025 to celebrate Faber's 70th anniversary, is evolving today - May 2026 - from a celebratory icon into a living, operational experiential hub: a crossroads of design, innovation, and everyday harmony.
In this update article, we'll explore the characteristics of this evolution: from visitor engagement to the practical, definitive guide for booking your visit, from the strategic vision of Dino Giubbilei, VP Marketing & Digital of Franke Home Solutions, to the space's significant role in the Faber/Franke landscape, with concrete advice for designers, retailers, and homeowners.
Beyond the Inauguration: The Experience Center That Breathes
More than five months after opening, Fabriano transcends the role of simple exhibition to become the experience center theorized by Dino Giubbilei. "Fabriano is not just a showroom: it's an experience center that perfectly reflects the Franke brand guidelines. It brings together two complementary brands—Faber, the air expert, and Franke, the system provider—under one roof, reflecting our commitment to integrated solutions, sustainability, and well-being," explains Giubbilei.
This creative space captures the company's evolution from product manufacturers to creators of authentic experiences: a layout that invites visitors to imagine a better everyday life, where design and materials express the harmony between the brands and their shared vision of well-living.
Compared to the inaugural overview described previously, here we discover how Fabriano establishes itself as a practical laboratory for a community animated by shared values such as responsible innovation, residential comfort, and sustainability. For architects, designers, and homeowners, it becomes a tangible reference point: no longer just display windows, but an invitation to breathe the essence of intelligent and healthy kitchens, rooted in the artisan heart of the Marche region.
Fabriano Unmissable: Reasons to Visit Today
Entering the showroom means immersing yourself in an experiential journey through innovation, design, and sustainable technologies, hosted in a bright, elegant, and functional environment designed to offer you a unique experience. Here you can touch the quality of appliances and materials firsthand, perceiving their solidity, design, and finishes; observe solutions installed in real environments that enhance every detail; receive personalized consultation with tailored suggestions; let yourself be inspired by new perspectives for your home.
Minimalism, premium materials, and attention to detail embody Faber's philosophy of an intelligent, quiet, and beautiful kitchen to live in, with large backlit windows that guide you through an immersive flow. Giubbilei elevates it to "a significant milestone for our division, made special by the coincidence with Faber's 70th anniversary: a true center of competence focused on the hood segment, designed as an experiential hub to showcase technologies and integrated solutions for the kitchen environment."
In an era of conscious design that considers environmental sustainability, quality of life, production ethics, and social impact, Fabriano positions itself as a concrete destination for those seeking not individual products, but integrated living systems, where pure air and modern, refined aesthetics merge harmoniously.
How to Access the Faber Showroom: The Step-by-Step Guide
Accessing the Faber Showroom, located in Fabriano (AN), at Via XIII Luglio 160 (the brand's historic birthplace) is very simple thanks to a fluid process tailored to personal needs.
Visits, calibrated for the rhythms of architects, professionals, and private individuals, are concentrated on Mondays and Wednesdays from 9:00 AM to 12:00 PM and Tuesdays and Thursdays from 3:00 PM to 6:00 PM, while they are suspended on weekends except for appointments for exclusive events. For reservations, simply contact by phone at 0732.691691 or via email (info@faberspa.com), specifying your profile (private individual, architect, retailer), ideal date, and topics of interest—such as sustainability, smart integrations, or air quality—to obtain a personalized journey that flows impeccably. You'll receive immediate confirmation from the team and be ready to immerse yourself in exhibition islands, dynamic installations, and experiential spaces where minimalism and noble materials redefine the space dedicated to cooking.
These personalized guided visits in 2026 prove valuable for converting creative suggestions into concrete design solutions, capable of interweaving Faber's Marche craftsmanship with Franke's Swiss engineering excellence. A bridge between inspiration and realization that those called to shape tomorrow's living spaces should not miss.
The Vision That Animates Fabriano
Dino Giubbilei clearly outlines the DNA of the Fabriano hub: "It's an experience center that invites people to imagine a better everyday life. Design and layout capture the harmony between Franke and Faber, embodying the shared vision of well-living: their presence animates the entire journey, reflecting the community built around their values."
Fabriano thus establishes itself as a strategic fulcrum of the Group: a center of competence that showcases integrated solutions, sustainability, and smart innovation, while preserving a human attitude. Where Franke brings over a century of excellent engineering, Faber relaunches with the pioneering legacy of pure air, strong in its motto "Starting from traditions to create something new is the secret of our great success."
A vision that is anything but theoretical, translating into a practical manifesto for professionals who anticipate contemporary living, where technology synchronized with everyday needs defines authentic domestic luxury.
Conclusions
The Faber/Franke Home Solutions showroom transcends its inaugural role to establish itself as a strategic and operational experience that unites two emblematic expertise in a hub that inspires designers, trains retailers, and connects enthusiasts to the future of living. Rooted in Fabriano craftsmanship, it projects Italian well-living on a global scale, where pure air, sustainable design, and integrated solutions redesign welcoming, intelligent, and human kitchens. A bright beacon that, more than five months after opening, demonstrates how tradition and forward-looking vision can generate lasting communities and responsible innovation.
